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Marketing Association

  • To foster a sense of camaraderie and community among its members that creates long-lasting bonds of both personal and professional friendships
  • To further the interests of the marketing association by creating a community of students with diverse backgrounds and similar interests focused on linking experienced leaders of the business world with the individual growth of the association's members
  • To create opportunities within the organization that provide every member full-time employment in an industry that is in alignment with their career interests and aspirations.

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Officer Bios

Erin EvansRidhi Lakhani, President

Ridhi Lakhani graduated from Texas A&M University with her undergraduate degree in Marketing and Economics. Since graduating in 2011, Ridhi spent two years working for Toys R Us in New Jersey as a part of their private label team. In this role, Ridhi gained cross-functional experience in product development, brand and license management, and merchandising for markets in the US, EU and Asia. While at Smeal, Ridhi will be concentrating in Marketing and Strategic Leadership. Through her role as President of the MBA Marketing Association, Ridhi plans to work towards creating opportunities for members to interact, learn and excel in the field of marketing.
Yordan PankovJudith Egbas, VP

Judith Egbas studied Psychology at the undergraduate level, specializing in the quantitative and qualitative analysis of human behavior. She worked in counseling at The Jefferson School – a rehabilitation center for emotionally, physically and sexually assaulted adolescents. She initiated and managed cross-functional collaboration among key stakeholders, which was instrumental in optimizing tailored solutions for her clients. She also spearheaded the re-innovation of customer management strategies, which led to an improvement in customer retention and acquisition.
Judith also played major roles in re-branding various top name brands in Nigeria, while working at a PR firm. In addition, she project managed “The SERAs” – an initiative for building a sustainable business environment in Africa, by encouraging corporate social responsibility. Through her various business experiences, she developed a deep interest in customer insight and customer satisfaction, and chose to pursue her MBA with a concentration in marketing.

Portrait of Liz GuileyElizabeth Guiley, VP

Elizabeth originally hails from Pittsburgh, Pennsylvania – a proud supporter of all things Black & Gold.  She earned her Bachelor’s degree from Ball State University where she majored in Elementary Education.  Prior to attending Smeal, Elizabeth taught elementary school.  During her career as a teacher, she taught third grade and sixth grade in Tampa, Florida and Indianapolis, Indiana respectively.  She mastered the arts of communication, problem solving and organization during her tenure as a teacher and looks forward to implementing these skills while serving the Marketing Association.  Elizabeth is concentrating in Marketing and Strategic Leadership during her time at Smeal.

Portrait of Shaman HulmaneShaman Hulmane, VP

Prior to joining the MBA program at Smeal, Shaman spent 6 years working with Infosys Limited at their headquarters in Bangalore, India. He managed cross functional teams of experts and was instrumental in developing the sales of IT infrastructure services across all geographies ranging from the Americas to Australia. Before taking up his role in pre-sales, Shaman was a key member of the engineering division of Infosys, where he was involved with the design of aviation components for Boeing. He is a graduate of mechanical engineering from the Manipal Institute of Technology, India. Shaman is currently a Graduate Scholar at the ISBM (Institute for the Study of Business Markets), and is pursuing concentrations in Marketing and Strategic Leadership at Smeal.

Portrait of Rimsha NigamRimsha Nigam, VP

Rimsha is an Advertising major from St. Xavier’s College, Mumbai who then took a post-graduate diploma course in Marketing and Finance. Rimsha worked for a pioneering marketing solutions firm called Direxions Marketing Solutions. Rimsha worked in a Client Servicing role for over three years and gained experience in working with clients across industries like insurance, beauty, chocolate, cement, television, magazines and mutual funds. She worked on developing, launching and managing loyalty programs targeted both towards the channel as well as to end consumers. In her free time, Rimsha loves to dance. While at Smeal, Rimsha will be concentrating in Marketing and Supply Chain Management.

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